Heineken's Decade-Long Partnership With UEFA Champions League Extended
A Winning Match for Football Fans and Heineken
150th Anniversary Promotion Offers UEFA Meet-and-Greets and Ticket Giveaways
Heineken, a renowned Dutch brewer, has reaffirmed its unwavering support for the prestigious UEFA Champions League through a monumental sponsorship extension for the 2024-27 competition cycle. This enduring partnership, which began in 1994, has solidified Heineken's position as the official beer partner of the world's most celebrated club football tournament.
To commemorate Heineken's 150th anniversary, the brewer is launching an exciting promotion that offers football enthusiasts the chance to win unforgettable experiences. One lucky grand prize winner will receive a luxurious trip for two to the UEFA Champions League finals, creating memories that will last a lifetime.
Furthermore, throughout the competition, Heineken will conduct regular draws to select additional winners who will receive a range of prizes, including meet-and-greets with football legends and tickets to matches. Participating in the promotion is simple: purchase limited-edition Fußball Edition Heineken Original or Heineken 0.0, enter the code found on the packaging, and cross your fingers for a winning moment.
This promotion epitomizes Heineken's deep-rooted commitment to football and its unwavering dedication to enhancing the fan experience. As the official sponsor of the UEFA Champions League, Heineken provides unwavering support to the sport, connecting with fans and creating unforgettable moments.
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